Bjorn (Bj) Dahl leads the marketing and digital content strategy for Life Pacific University, overseeing the university’s full digital ecosystem including web, social media, CRM, video, advertising, and branded content. He guides the creative direction for campaigns that support enrollment, academic programs, student life, partnerships, and institutional growth.

Before joining LPU, BJ spent more than twenty years in digital media, broadcasting, and brand strategy. Most recently, he served as Senior Director of Streaming and Digital Content for CBS News Los Angeles, where he helped build and grow the station’s digital presence across streaming, social, and web. His work included launching CBS News Los Angeles as a 24-hour streaming channel, developing a YouTube strategy adopted across CBS News & Stations, and creating the first non-news FAST channel in the division focused on live car chases. He also led the rollout of new editorial and social strategies, built cross-functional workflows, and partnered with teams across the country to support multi-market content initiatives.

Earlier in his career, Bj worked across radio, podcasting, and digital marketing, creating new content streams, shaping brand identities, and helping legacy broadcast operations transition into digital-first environments. His work included supporting well-known on-air talent, establishing digital advertising structures for major podcasts, and managing creative campaigns across multiple markets.

At LPU, BJ brings this mix of industry experience, creative leadership, and digital strategy to help the university grow its reach and tell its story with clarity and purpose.